OUR STORY.
What’s The Juice? hosts and founders Alia Zaita and Yoni Ekoto, are real-life partners and multidisciplinary creatives in the digital space. Having met through the faith of modern-day dating, their love story is pretty simple, but their conversations are everything but . What started out as mundane pillow talk in their 250 sqft. studio apartment turned into a podcast with over 1 million downloads shared with their global audience. Whether it's casual dating, adult friendships, or navigating the complexities of building confidence, or dealing with expectations, they tackle any topic with an open mind and unfiltered opinions.
Alia and Yoni have built such an amazing connection with their listeners that they are constantly looking for ways to bond with them worldwide. So they thought, WTJ merch makes sense right? They're super excited about What's The Juice and have big dreams for where it can go. Even though it's just getting started, they can't wait to keep growing this awesome project!
YON
Yoni has a diverse background, being of Congolese and Ethiopian descent. He was born in Kinshasa, Congo and spent his early years in Rishon LeTsiyon, Israel before moving to Antwerp, Belgium where he spent his formative years. Later, he pursued his basketball aspirations in the United States by attending school there. After finishing college, his basketball career took a different direction. However, he found a new passion in photography. Living in all these countries led Yoni to have a unique appreciation for diversity and connection with those he doesn't yet know. Constantly curious about others' perspectives, Yoni aspires to capture people's essence and stories through his photography.
ALS
Alia's passion for ballet was evident from a young age back in Romania, and she poured all her energy into achieving her dream of becoming a professional dancer. Her journey took her from Bucharest, her hometown, all the way to America and finally, Toronto, attending one of the top ballet schools. Though her dancing aspirations were eventually cut short in light of an injury, she found a new path and creative outlet as a content creator in the digital space. She has made it her mission to openly express her unfiltered thoughts and unique perspective online, with the hope of empowering others to fully embrace themselves.